A financial services company has its main operation located in three adjacent floors of an office building. It also has several regional and community offices located within a 200-mile radius from the main offices. This financial services company wants to set up an internal e-mail service in which it can send and receive sensitive documents to company employees. A Business Solutions Inc. salesperson is determining which of several different methods would best satisfy the company's need for privacy and the ability to share information. The salesperson will most likely use the _____ selling method.

A financial services company has its main operation located in three adjacent floors of an office building. It also has several regional and community offices located within a 200-mile radius from the main offices. This financial services company wants to set up an internal e-mail service in which it can send and receive sensitive documents to company employees. A Business Solutions Inc. salesperson is determining which of several different methods would best satisfy the company's need for privacy and the ability to share information. The salesperson will most likely use the _____ selling method.




A) need-satisfaction
B) stimulus-response
C) persuasive
D) formula
E) memorized










Answer: A


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