Tony is getting ready for a sales call. His objective in this sales call is to convince his retailer to display two leading products on the front shelf of the store in time for the Christmas sale which is due in two weeks. His objective is:
A) specific but not measurable.
B) specific and measurable but not timed.
C) not actionable.
D) specific, measurable, and timed.
E) not measurable.
Answer: C
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